Starting an online business is not difficult, but increasing online sales significantly impacts earnings. To boost sales, every business owner aims to rank service pages on the first page of Google to drive more traffic to their site. Therefore, link building holds great value for any online business’s success.
What Is Link Building?
Link building involves actively seeking backlinks from other websites to increase traffic to your own website. A major factor in ranking your business website highly in Google and other search engines is search engine optimization (SEO). To rank well, your website needs to score highly for certain keyword phrases related to your services. This strengthens your position within the search engines. But what exactly does link building entail?
Link building involves creating links on external websites that direct traffic to your website, thus boosting traffic and transferring link juice. There are two types of backlinks: do-follow links and no-follow links. Do-follow backlinks carry more authority or link juice to your website, making it desirable to acquire as many as possible. It’s crucial to obtain backlinks from relevant websites to build more online authority.
For example, if you’re a healthcare professional with a specialty in orthopedic complaints, when another website refers to your article on a specific type of orthopedic complaint, they are linking to your article as a source. This creates a backlink from their website to yours, directing people to your website when they click on the link.
Relevance Is Key
In the past, link building involved creating as many backlinks as possible to boost your authority. However, nowadays, it’s more important to prioritize quality over quantity. As Google continues to refine its algorithms, link-building is becoming increasingly crucial. Google quickly identifies when a backlink isn’t getting clicks, indicating its lack of value.
It’s far more beneficial for users to click on a link and access the information at its source. This adds value to the information on your site and elevates your site’s authority.
How Does a Professional Use Link Building?
Link building can be utilized in various ways by link builders, SEO experts, or health professionals. It’s crucial to prioritize quality over quantity when engaging in link-building activities. Consider what is appropriate for your practice and ensure that you have a clear understanding of your priorities.
Here are a few examples of how you can incorporate link-building into your practice:
Requesting Backlinks
Search within your network or on the internet to find individuals or organizations that have a positive association with your business. If they have a high-quality website with good traffic, you can ask them to include links to your website. For example, if you write about knee issues or dental restoration, look for practices that cover these topics and request backlinks from them. This will help you build your backlinks.
Build your backlinks
Remember to add backlinks on your website to scientific articles, healthcare institutions, or other relevant sources. This will enhance the content on your website. You can also consider asking others to add a backlink from their site to yours.
Paid backlinks
There are several options available online for SEO experts to “purchase” backlinks. For instance, a website can create a blog post based on information from your site and include backlinks to your website. However, it’s important to ensure that these practices are relevant. For example, don’t purchase a backlink on a dog food website if you work in the healthcare industry. Quality is more important than quantity. Therefore, it’s crucial to be mindful of your industry when purchasing backlinks. If you are seeking to buy a backlink for a web design agency, it’s essential to select relevant websites to obtain backlinks.
What Role Does Link Building Play?
Here are just a few ways you can use link building for your website. Building authority with your website is becoming increasingly critical through link building. It ensures that your website becomes more discoverable on Google, increasing new website visitors and clients
What factors are important in Link Building?
Building Authority:
It’s important to establish authority with the backlinks you use. Make sure the backlinks reflect your expertise and values and convey this to the audience.
Relevance:
Ensure that the backlinks are relevant to your website. For example, if you are in the healthcare field, having a backlink on an e-commerce website that sells bicycles wouldn’t make sense.
Anchor Texts:
The anchor text in a hyperlink is the clickable text. It should primarily reference your brand name and clearly represent your practice, while still allowing for creativity..
Follow vs Nofollow:
The Google algorithm distinguishes between follow and nofollow links. This difference is found in the code behind the link. The optimization of search engines depends on backlinks.
Placement:
The placement of backlinks in a piece of text is important. They should not appear too frequently but should provide relevant information. Consider the keywords that are more important to you and adjust the placement of the backlinks accordingly.
Destination:
When adding or placing a backlink, the landing page is crucial. The backlink must be relevant to the term it is attached to. Ensure that your landing pages are in order before adding these backlinks.
Conclusion
Link building is essential for boosting your website’s SEO and online visibility. Focus on acquiring quality, relevant backlinks to enhance your site’s authority and drive targeted traffic. Prioritize relevance and quality over quantity, and strategically incorporate backlinks to ensure meaningful improvements in your search engine ranking. Embrace link-building to achieve sustainable growth and success in the digital marketplace.
