Wanna to learn on how to check website traffic for any site, including your website?
Checking website traffic lets you analyze how well your website is performing and where your site stands among your competitors.
In this article, we will explain to you how to check website traffic for any site by utilizing several online tools.
Why Should You Check Your Website Traffic?
By checking the stats of your website, you can identify how your site is performing
The data of your website traffic will further show you where your traffic comes from, how the site visitors engage with your website, and what digital marketing strategies are working for you.
You will have to regularly check your site analytics, if you want to gain more email subscribers, more sales for your online store or want drive more traffic to website.
By keeping a track of your site’s traffic, you will get an idea where your website currently holds and what measures you can take to improve the website’s traffic.
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Why Should You Check Your Competitor’s Website Traffic?
Examining your competitor’s site traffic stats can provide you with beneficial information like:
- The posts and pages bring your competitors the most website traffic
- The keywords that your competitors are ranking for
- The channels that drive the most website traffic
All of the above information can be utilized to enhance your content marketing strategy, link building, keyword research method, etc.
Once you know what drives the most traffic to your competitor’s website, you will be able to target those similar keywords and topics to generate more traffic to your site.
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Best Tools to Check Any Website Traffic (including Competitors)
There are several paid and free traffic checking tools that you can utilize. Each one of the site checking tool has unique features that keep them stand out.
Most SEO experts utilize various tools on how to check website traffic estimates for their site competitors. Hence, we suggest our readers to try at least two distinct tools to analyze web traffic stats.
If you use various tools to get website traffic estimates, you will be able to get more accurate traffic stats for any site.
As and when your WordPress website scales and your budget grows, you can invest in various tools to obtain more insights about website traffic and take command over your niche.
With that being said, let’s discuss some of the best tools to check how much traffic a website gets.
SEMRush
SEMRush is an all-in-one traffic analysis and competition research tool. It’s the best SEO tool for analyzing and monitoring traffic any site.
The SEMRush SEO tool can be used to perform keyword research, track keyword rankings, etc.
On entering the competitor URL, you will get complete details of your competitor’s total website traffic.
You can see few crucial website metrics such as the monthly traffic volume, country-wise traffic distribution, the keyword that brings them the most traffic, etc.
The Traffic Analytics tab offers you insights into total visits, unique visitors (numbers), pages/visit (page views), Avg. visit duration and the website’s bounce rate.
This feature from SEMRush is similar to look into your competitor’s Google Analytics account.
SEMRush offers an excellent feature called Bulk Traffic Analysis allows you to examine traffic levels for several competitors simultaneously.
Based on the plan’s pricing, you can compare up to 200 sites. This, as a result, will get you a bigger picture of your niche and you can identify which sites are getting the most website traffic, and can find any traffic possibilities which you can grab.
You can leverage the 14-day trial or the limited free plan that offers you access to basic site data.
If you need complete reports of the site, the premium plans begin at $119.95 per month, which provides you complete access to competitor traffic sources, rankings, social media, etc.
SimilarWeb
SimilarWeb is an online site traffic checker that offers you an insight into your competitor’s traffic and what channels are valuable for your site.
Rather than just offering search traffic, you will get complete reports of the site’s whole traffic strategy.
On running the website via the tool, you will get drilled down stats of overall traffic, including a country by country report.
With this website traffic checker, you can get engagement metrics such as the number of pages viewed per visit (pageviews/ visit), and top traffic sources for that particular site.
Besides organic search traffic, you can also find out what paid keywords drive in traffic to the site, the most valuable channels for your competitor site, and, the display networks the websites utilize to monetize.
Last but not the least, you will get a complete drill-down of the website’s audience, what type of other websites they are interested in, the top referring websites, and a list of competitor websites for you to research more.
The free version of this tool offers you beneficial traffic data. If you need more comprehensive reports, then you can create an enterprise account with custom pricing.
Google Search Console
Google’s free tool Google Search Console allows you to examine your search engine traffic.
The tool provides you a comprehensive picture of how your website is viewed by search engines.
It displays the number of impressions, clicks, click-through rate (CTR), and the average position of your keywords in search engines.
The keyword position helps you recognize what are your ranking keywords, where they stand, and how much search volume they bring in. This information is so crucial that it can help you improve your website traffic.
For instance, if you recognize that you are ranking in position 11, then you can optimize the blog post and try to move it to the first page of search results.
You can identify which pages are indexed and see if any errors are present.
On adding your website to Google Search Console, you will be able to view your site data.
The simplest way to connect your Google Search Console account is with the All in One SEO plugin.
Additionally, you can also utilize the MonsterInsights tool, and view your keyword rankings inside the WordPress admin area utilizing the Google Search Console data.
Ubersuggest
Ubersuggest, the website traffic data tool from Neil Patel is a free and premium tool that gives several tools to analyze website traffic.
This plugin is pretty much straightforward to use and the interface is built for beginners. This keyword research tool makes it quite simple even for people who haven’t done keyword research or traffic analysis before.
The traffic analyzer feature offers you a complete breakdown of your competitor’s traffic over time, the keywords which bring them the most traffic, and the most popular web pages on the website.
You simply need to enter the site URL you wish to analyze and then click on ‘Search’.
The ‘Traffic Overview’ page offers you the total number of organic keywords the website ranks for, the organic monthly traffic, domain authority, and the total number of backlinks.
You can also drill down into each section of the traffic report for more details. For instance, you can extend the ‘Top Pages’ results to get a breakdown of each published page on the site and the estimated amount of traffic it brings in every month.
The results additionally provide you with the estimated number of backlinks, besides several Facebook and Pinterest shares. This data offers you a complete overview of what you will have to do to outrank that page in the SERPs.
The free version of the tool offers you access to the previous 3 months of data. Premium plans begin at $29 per month and the most affordable tools on our list.
MonsterInsights
If you need to know how to check website traffic of just your website, then the only tool that you should be utilizing is Google Analytics. But setting up Google Analytic by yourself and analyzing your own data can be complex.
We suggest you use MonsterInsights, as it is the best Google Analytics plugin for a WordPress website and is utilized by more than 3 million websites, including some major ones such as Microsoft, Yelp, PlayStation, etc.
This plugin lets you easily set up Google Analytics in WordPress and examine your traffic data right in your WordPress dashboard.
You can see top-performing posts, pages, landing pages, homepage traffic, etc. This helps in recognizing user behavior and makes it simpler to grow your WordPress blog.
Conclusion
There are various types of tools you can utilize to check your website traffic and competitor site traffic.
However, the most ideal method to check website traffic is with MonsterInsights. In just few clicks you can see your site traffic data directly to your WordPress dashboard.
Or else, if you want to do in-depth competitor research, then SEMRush is the best plugin. Not only does it offer accurate data, but also is the best SEO tool in the market.
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