In this article, we will explain to you why the security of web content is important. Additionally, we will also show you 5 ways to secure your digital content. So let’s get started!

Each year the number of Internet users is growing, and so does the amount of time spent online. As per a report by Statista, in 2020, the number of active internet users reached 4.66 billion i.e: 59% of the worldwide population and with an average of 145 minutes spent daily on social media.

These stats prove how important the internet is in the modern era for businesses, communication, and entertainment purposes. The demand for the internet is so strong that no private user or company is ready to abandon it easily. However, this convenience can often be a concern (online data security). For instance, in 2020 there were 1001 registered cases of data breaches in the USA alone, and confidential data of around 155.8 million people were exposed online.

But, companies can take a few effective measures to secure their digital data and content.

Why Do You Need to Secure Your Digital Content?

Information security is a crucial element for the success and survival of any businesses. Companies need to ensure that no confidential client data, details of bank account, or any proprietary information becomes vulnerable to third-parties or threat actors. Businesses need to understand the negative outcome of poor data protection. Let’s take a look at reasons to secure digital data.

Well-protected data implies reputation

Several businesses store their client’s personal data, such as names, birth dates, addresses, credit card details, and others. In case these confidential data get leaked, the reputation of that business will be damaged, and restoring it would take several years. Hence, businesses need to keep their client data well-protected and promote a positive brand image in the market.

Poor data protection results in financial loss

Even the companies that don’t operate their businesses online recourse to digital accounting and banking services. This as a result can expose the bank accounts may be exposed to hacker attacks. Additionally, data breaches can break the confidence of investors and these clients can start exploring alternative websites and buy services from competitors.

Security breaches will lead to a decrease in productivity

Data loss is critical for any business. Once it occurs, they have the halt the routine business workflow and begin dealing with the emergency. Additionally, brutal DDoS attacks can result in servers going down and making it only worse. Hence, these organizations should consider data security in the first place.

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Who Do You Need to Secure Yourself From?

When you secure your digital content, you need to realize who is posing to be a threat to your data. Let’s have a look at some of the institutions that can be interested in your business data.

• Cybercriminals look to steal business data to resell it and gain some profit. Additionally, they can also take control over the devices by installing ransomware on them. Later, they will demand a fee to unblock that device or, which can cause even more problems.
• Advertisers are those companies that gather client data for targeting and selling their products/services. For instance: Google and Facebook collect their users’ information for improved advertising based on their likings and requirements.
• Governments usually track their own residents to stop crimes in their countries. But, some companies want to keep their data secret as it influences their position in the market or they can rely on some unique developments they don’t want to make public anyhow.
• Content pirates are organizations or private internet users that illegally share the copyrighted content on their platforms to generate profits from it. Content pirating is one of the most comprehensive types of data theft. Hence, the companies that produce their own unique content should be informed of how to preserve it well.

Ways to Secure Your Digital Content

Below we have offered you the list of cutting-edge technologies and techniques that will help companies to protect their digital content and restrict its stealing.

Encryption

In today’s world, mobile, web, and desktop apps represent open systems. They can be easily integrated with third-party services such as Facebook, Google, and others, and exchange data with them. Consequently, a few of the private data can be vulnerable and needs strong protection. And, software developers utilize one of the most efficient ways to secure vulnerable information i.e: encryption.

Encryption is the means of data encoding for secure data transmission across the web. For securing the data, software developers use several encryption types like symmetric that works with a single private key, and asymmetric that needs two keys for encrypting and decrypting the data – a public key and a private key.

Digital rights management (DRM)

Digital rights management solutions are yet another method to secure the digital content from unauthorized people. These kinds of tools secure the videos, audio files, and texts from getting illegally distributed and posting them online. For this, content creators have to buy a special program that encrypts and packages their content. Just the users with a DRM license can obtain access to the encrypted data.

Tokenization

Tokenization is just another way to secure your data. It is the process of encrypting a part of data such as a URL and then linking it with a token. Token will then act as a reference to the encrypted data though it has no meaning or value in case it gets hacked. This way content authors can build special secure URLs with validation access to a website or make the access temporary.

Watermarking

Watermarking is an efficient way to avoid internet users from sharing video content illegitimately. The content creators can put invisible watermarks on their videos. These watermarks can consist of an IP address, clients’ IDs, or even their names. If the buyer posts a copy of the video on the web, an advanced program can decode the watermark and track the buyer.

Geofencing

Content makers can pick a region where they want to offer access to their data. By doing so, visitors from outside that region won’t be able to observe that particular content. This technology, is known as geofencing and it’s often utilized on platforms like YouTube, Facebook, and others.

Conclusion

We hope this article on ‘5 ways to secure your digital content‘ helped you understand how to protect your digital content against various vulnerabilities.

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